Small and medium-sized businesses often need to take out a loan, which can be a complicated process. The BAWAG P.S.K wanted to facilitate this process by offering these businesses an online credit that they can apply for directly from their website. Furthermore, they wanted to find a way to effectively inform these small and medium-sized businesses about this online credit.
BAWAG P.S.K. chose to hand out Interactive Papers to CEOs of small and medium sized businesses at exhibitions. On the first button, the process and problems that occur while trying to apply for a loan were elaborated in the form of a video. Then, upon pushing the second button, users could use a slider that individually provided them with the best fitting credit rate. After that the users could directly apply for the credit by pushing the third button.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
By using Interactive Paper to promote their online credit, the BAWAG P.S.K was able to simplify a usually very complicated process such as credit application and could do so in a playful and fascinating way. They managed to acquire nearly 2,000 Interactions with an average engagement time of 5 minutes per user, providing the users with a memorable experience.
