Let's find out together how we can make your Interactive Paper project a success!
Let's find out together how we can make your Interactive Paper project a success!
seca a hidden champion in medical measurement technology, has been supporting healthcare professionals and hospitals for decades.
seca wanted to offer more detailed information about its product portfolio and communicate how its products can be used or distributed in the market to the selected congress participants.
This campaign was about bringing its new measuring system's innovation closer to doctors and other healthcare professionals through the ingenious solution of Interactive Paper.
Selected congress participants who had requested further information via newsletter received a premium box from Seca and Interactive Paper.
Inside was an Interactive Paper with valuable insights into BIA analysis and a tape measure as a small gift.
By touching the first button, the healthcare professionals could watch a short video with experts explaining and showing in detail how this new measuring system works and which benefit it brings to patients.
In a playful way, healthcare professionals could participate in a brief survey to check their product knowledge and understand their preferences better.
Through the third button, customers could watch an insightful interview with an expert about how the product can be used or distributed in the market and, in the end, get a customized product offer.
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With the help of Interactive Paper, seca managed to get in touch with its contacts directly, give its target group comprehensive insights into the possibilities of BIA analysis measurement in an interactive way and also gained encouraging insights into the campaign's performance through the data report provided at the end of the project.
"The Interactive Paper acts as an icebreaker for our target group. And not only for the first contact, but also for following up. All in all, the mailing is undeniably a very valuable component of the sales funnel."
- Tatjana Byczek
Senior Marketing Manager, seca
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