Let's find out together how we can make your Interactive Paper project a success!
Let's find out together how we can make your Interactive Paper project a success!
Launching a new smartphone on the market sounds easy, right? But with all the competition out there it becomes more than a challenge. Motorola decided to announce it to the customers in a more intimate way.
Motorola has managed to present their new model “moto g100” in a more tangible way for customers. But how exactly was this experience created? Simply by clicking on one of the three buttons on the Interactive Paper and using 3D technology, the smartphone appeared on the customer's screen in a magical way. Thanks to augmented reality, the “moto g100” was now within reach.
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The Interactive Papers were distributed the day before the launch of the new "moto g100" near the cell phone shops on the streets of Central and South America. In total, customers interacted with the Motorola product for an average of three minutes, and every third user used the Interactive Paper more than once!
