Tap Premium for Automotive AR Direct Mail
Tap Premium is our flagship NFC mailer for car launches, configurators and test-drive booking. A fully encapsulated, paper-thin NFC unit lets a recipient tap once to open an AR experience — no app, no QR code. It is premium enough for a flagship launch and durable enough to keep working for years.
What is Tap Premium?
Tap Premium is Interactive Paper's flagship NFC product — a fully encapsulated, paper-thin NFC unit with a printable surface, 4 cm read distance, 10,000+ tap durability and 200,000 chip read cycles. It is built for luxury keycards, premium mailers and durable badges, which makes it a natural fit for automotive marketing. See the full product on the Tap Premium page.
Launch a car with a single tap
Pair Tap Premium with AR and a single tap turns a printed launch piece into an interactive showroom moment: spin the new model in AR, jump into a configurator, or book a test drive. There is nothing to download and nothing to scan — just tap and the experience opens.
Drive measurable test-drive bookings
Test-drive booking conversion on Interactive Paper sits at 8–18%, versus 0.5–1.5% for email-only equivalents. Each tap is captured in a real-time, GDPR-compliant dashboard so your team can attribute bookings and showroom visits back to the mailer. Explore the full programme on our automotive solutions page.
Premium feel that lasts beyond the campaign
Engineered for 10,000+ taps and 200,000 chip read cycles, Tap Premium keeps working as a keepsake long after launch. For high-value B2B and luxury B2C audiences it can be combined with foil, embossing and multi-layer paper — see interactive premium mail.
Frequently asked questions
What makes Tap Premium suited to automotive mailers?
Tap Premium is our flagship NFC product: a fully encapsulated, paper-thin NFC unit with a printable surface, 4 cm read distance, 10,000+ tap durability and 200,000 chip read cycles. That durability and premium feel matches the bar a car brand sets for a launch mailer.
What can a recipient do after tapping the mailer?
A single tap opens an AR experience, a configurator or a test-drive booking flow directly in the browser — no app and no QR code. It turns a printed launch piece into an interactive showroom moment.
Does interactive mail actually improve test-drive bookings?
Yes. Test-drive booking conversion on Interactive Paper sits at 8–18%, compared with 0.5–1.5% for email-only equivalents, because the physical mailer commands attention and the tap removes friction.
How durable is Tap Premium?
Tap Premium is engineered for 10,000+ taps and 200,000 chip read cycles, so it keeps working as a keepsake long after the campaign — ideal for premium keycards, durable badges and high-value mailers.
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Découvrez comment Interactive Paper peut vous aider à attirer de nouveaux clients !
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