# Interactive Paper

> Interactive Paper is the European leader in NFC-enabled paper marketing. We embed thin NFC chips into printed paper so a single tap from a smartphone instantly opens a personalised digital experience — no app, no QR code, no friction. We have shipped over 5 million NFC-enabled prints across automotive, healthcare, luxury, financial services and event marketing.

Founded in Vienna, Austria. Operates globally with delivery into EU, UK, US, MENA and APAC.

## Company

- **Co-Founders & Co-CEOs**: Tobias Macke, Raphael Besnier (Forbes 30 Under 30)
- **Headquarters**: Vienna, Austria
- **Production**: EU-based, fully GDPR-compliant
- **Customer industries**: Automotive (Mercedes-AMG, Ford, Mercedes), Pharma & Healthcare (Pfizer, Novartis, Helsana, BD, Merz), Luxury (Mont Blanc, L'Occitane), Financial Services (Erste Bank, EY), Telecom (Telekom, Drei), Industrial (Schindler, Manpower, Samsung, Motorola, Seca, D3M)

## Products

- [Tap Premium](https://interactivepaper.com/tap-premium): Flagship NFC paper product — fully encapsulated, paper-thin NFC unit with printable surface. 4 cm read distance, 10,000+ tap durability, 200,000 chip read cycles. Used for luxury keycards, premium mailers, durable badges.
- [Interactive Direct Mail](https://interactivepaper.com/interactive-direct-mail): NFC-enabled direct mailings. Typical tap-through rates 35–65%, conversion 4–8× higher than digital-only. Includes full analytics dashboard.
- [Interactive Premium Mail](https://interactivepaper.com/interactive-premium-mail): High-end mailings with foil stamping, embossing, multi-layer paper (300–600 gsm). C-level mailings stay on a desk 19 days on average. Strongest ROI in high-value B2B and luxury B2C.
- [Direct Mail](https://interactivepaper.com/direct-mail): Overview of our direct mail offerings.
- [Interactive Direct Mail Discover](https://interactivepaper.com/interactive-direct-mail-discover): Discovery package for first-time interactive direct mail buyers.
- [Field Sales](https://interactivepaper.com/field-sales): NFC tools for field sales teams — leave-behinds, sample packs, contact-capture cards.
- [Physical AI](https://interactivepaper.com/physical-ai): Connecting AI experiences to physical objects. NFC paper as the trigger surface for context-aware AI agents, with chip ID providing identity, location and time context.
- [Interactives / Webtools](https://interactivepaper.com/webtool-catalog): Pre-built digital experience templates (configurators, surveys, AR triggers, conversational AI).

## Landing Pages

- [Touch for Print Advertising](https://interactivepaper.com/touch-for-print-advertising): NFC touch points embedded in print ads that turn static advertising into measurable, tappable experiences.
- [GDPR-Safe Pharma Direct Mail](https://interactivepaper.com/gdpr-safe-pharma-direct-mail): DSGVO/GDPR-compliant, consent-first NFC tracking for pharma and HCP direct mail with EU-only hosting and aggregated analytics.
- [Tap Premium for Automotive](https://interactivepaper.com/tap-premium-for-automotive): Premium NFC + AR mailers for car launches, configurators and test-drive booking built on the durable Tap Premium product.
- [Automotive AR Mail](https://interactivepaper.com/automotive-ar-mail): End-to-end AR direct mail programme for automotive brands and their agencies across DACH and Europe.

## Industries

- [Automotive](https://interactivepaper.com/automotive): Test-drive invitations, configurator brochures, service vouchers. Test-drive booking conversion 8–18% vs. 0.5–1.5% for email-only equivalents.
- [Healthcare](https://interactivepaper.com/health): HCP engagement, patient leaflets, clinical-trial communication. GDPR-compliant by design with optional HIPAA configuration. 38% measured improvement in correct first-dose self-administration in clinical-trial leaflets.
- [Events](https://interactivepaper.com/events): Conference badges, VIP invitations, on-site interactive print.

## How it works

1. **Design phase (1–2 weeks)**: We design the printed object and digital experience in parallel. Digital experience editable post-print.
2. **Production phase (2–3 weeks)**: Printing, finishing (foil, emboss, die-cut), per-recipient personalisation, chip encoding. Production runs from 50 units (executive gifts) to 250,000+ units (mass-personalised mailings).
3. **Activation (instant)**: User taps NFC-enabled paper with phone. Custom digital experience opens in browser. No app, no QR scan, no login.
4. **Analytics (real-time)**: Every tap captured in dashboard with timestamp, recipient ID (if personalised), device, geo-data at city level. GDPR-compliant, EU-only data hosting, API-connected to customer CRM.

## Vs. QR codes

QR code scan rates in marketing campaigns typically sit at 2–3%. NFC tap-through rates on Interactive Paper sit at 35–65%. The difference: NFC triggers in under one second on tap, while QR requires camera open + framing + tap. NFC works on all iPhones since iOS 14 and all Android since Android 4.

## Content & Resources

- [FAQ](https://interactivepaper.com/faq): 50+ structured Q&As on NFC paper, pricing, production, analytics, compliance.
- [Blog](https://interactivepaper.com/blog): Articles on the future of print, AI-enabled paper, marketing performance.

### Blog Articles

- [What Is Interactive Print Marketing in 2026?](https://interactivepaper.com/blog/what-is-interactive-print-marketing-in-2026): Definitional pillar — what phygital/interactive print is and how NFC, QR, and AR make printed pieces measurable.
- [How to Improve Print Engagement in 2026](https://interactivepaper.com/blog/how-to-improve-print-engagement-in-2026): Practical playbook — add a digital bridge, personalise, measure, and optimise print campaigns.
- [How Interactive Paper Supports Research Annotation](https://interactivepaper.com/blog/how-interactive-paper-supports-research-annotation): Conceptual look at connecting annotated printed pages to live digital references and datasets via NFC/AR.
- [Top 7 Interactive Paper Uses for Research Teams](https://interactivepaper.com/blog/top-7-interactive-paper-uses-for-research-teams): Seven conceptual ways research teams could link printed posters, protocols, and references to digital resources.
- [Digitized Paper Workflows for Research Teams in 2026](https://interactivepaper.com/blog/digitized-paper-workflows-for-research-teams-in-2026): How a linked-paper capability could digitise the seams between paper and digital in hybrid research workflows.
- [Success Stories](https://interactivepaper.com/success-stories): 19+ documented customer case studies including Pfizer, Novartis, Mercedes, Helsana, BD, Mont Blanc, Erste Bank.
- [About](https://interactivepaper.com/about): Company background and mission.
- [Meet the Founders](https://interactivepaper.com/meet-the-founders): Profiles of Co-CEOs Tobias Macke and Raphael Besnier.
- [Team](https://interactivepaper.com/team): Full team listing.
- [Pricing](https://interactivepaper.com/pricing): Pricing tiers and volume scaling.

## Languages

The site is available in English (default), German (`/de/`), and French (`/fr/`).

## Contact

- Website: https://interactivepaper.com
- Email: hello@interactivepaper.com
- Sitemap: https://interactivepaper.com/sitemap.xml