The first button led the users to an exciting explainer video, where all the special features and advantages of the new product were highlighted and particularized in a playful manner.

BD wanted to ensure every tiny detail about their product was noticed and created a short quiz for healthcare professionals to consolidate their knowledge and let them have some fun.

The third button provided a detailed video highlighting the system's technological advancements and allowed users to easily schedule a meeting with a BD representative to explore potential benefits for their hospital.