Question 1

What is Interactive Paper?

Accepted Answer

Interactive Paper is a new and innovative way to communicate with your clients or customers. With just one touch of the paper, your content appears on the user's smartphone. It combines all the benefits of the digital and analog world. With our product you can convey your message in an interactive and fascinating way.

Question 2

How can I use it?

Accepted Answer

Interactive Paper can help you gain new customers or reach out and stay in touch with existing ones, in the most fascinating and capturing way there is. Common use cases include direct mail campaigns, field sales enablement, trade show and conference engagement, in-store marketing, and product packaging inserts.

Question 3

What are the benefits of using Interactive Paper?

Accepted Answer

In comparison to online or traditional print advertising, Interactive Paper delivers exceptionally high engagement rates and user duration. Users are fascinated by the technology and ease of use. You get an average brand interaction time of 4 minutes and 42 seconds with Interactive Paper Touch, and response rates of up to 36% with Interactive Paper Tap, which is over 10x higher than traditional direct mail. Additionally, we offer tools for creating the digital content and a complete data analysis dashboard for your campaign.

Question 4

What industries do you work with?

Accepted Answer

We serve three main sectors: Healthcare (our largest segment, including top pharma companies like Novartis, Pfizer, Sanofi, Takeda, and many more), Consumer (brands like Samsung, L'Occitane, Wella, Snipes), and B2B (companies like Salesforce, Ford, Siemens, 3M). In total, we work with many of the world's biggest companies across these verticals. Beyond these core sectors, we have also delivered successful campaigns in many other industries.

Question 5

What results can I expect compared to online marketing?

Accepted Answer

Based on our campaign data: Consumer campaigns achieve 2x repeat purchase rates versus online marketing. Healthcare campaigns see 3x product adoption rates. B2B campaigns deliver 2.5x return on investment compared to online marketing channels.

Question 6

What is NFC marketing?

Accepted Answer

NFC marketing uses Near Field Communication technology to create interactive experiences between physical materials and smartphones. When a user taps their phone on an NFC-enabled item, digital content launches instantly in the browser, with no app download required. Interactive Paper is a leading NFC marketing solution that embeds NFC technology directly into printed paper, combining the tactile appeal of print with the measurability and interactivity of digital. It is used for direct mail, trade shows, sales enablement, in-store displays, and more. For standalone NFC labels and smart packaging solutions, visit NFC XR.

Question 7

What is phygital marketing?

Accepted Answer

Phygital marketing blends physical and digital experiences into one seamless journey. Instead of treating print and online as separate channels, phygital creates a bridge between them. Interactive Paper is a phygital marketing tool: users hold a real printed card and instantly access digital content on their phone. This combination delivers significantly higher engagement, longer interaction times, and better data than either channel alone.

Question 8

What Interactive Paper products do you offer?

Accepted Answer

We offer three main products, each designed for different use cases. Interactive Paper Touch is our flagship storytelling product with three interactive buttons, delivering an 18% average response rate and 4:42 min average brand interaction time. Interactive Paper Tap is our highest-performing product for response rates (36% average), using a simple tap gesture to launch augmented reality experiences with 2:25 min average interaction time. Interactive Paper Scan is our most affordable option, using QR code technology with AR capabilities, achieving a 12% average response rate and 1:58 min average interaction time.

Question 9

How does Interactive Paper Touch work?

Accepted Answer

You place your smartphone on the paper, and then you can interact with it by pressing one of three buttons printed on the paper. Each button leads to different digital content on your phone. No app download is required. The first button typically shows a video introduction, the second offers interactive content like a quiz or survey, and the third provides a call-to-action such as scheduling a meeting or downloading content.

Question 10

How does Interactive Paper Tap work?

Accepted Answer

You simply hold your phone near the card, and an augmented reality experience starts immediately on your screen. The experience can include a video that plays directly on the card through your phone's camera, followed by an interactive 3D object that can be placed in your environment. It takes approximately 3.2 seconds from opening to full interaction, which is half the time of a QR code, resulting in triple the engagement.

Question 11

How does Interactive Paper Scan work?

Accepted Answer

Interactive Paper Scan uses a QR code combined with all the tracking and augmented reality benefits of our platform. While it has a lower response rate than Touch or Tap, it is the most affordable option and still delivers significantly higher engagement than a standard QR code because of the AR experience and our optimized user journey.

Question 12

What is the difference between Interactive Paper Tap and Tap Lite?

Accepted Answer

Interactive Paper Tap includes the full augmented reality experience with 3D objects and video overlays. Tap Lite is a simplified, more affordable version that provides the NFC tap-to-content experience without the full AR component, while still offering the tracking and analytics benefits.

Question 13

Do you offer a wall-mounted or display version?

Accepted Answer

Yes. We offer Interactive Paper Scan Wall for larger format installations at trade shows, retail locations, or conference booths. We also offer a Touch Display option, which is a robust POS display using transparent acrylic glass that can stand upright on surfaces at events or in stores.

Question 14

What technology does Interactive Paper use?

Accepted Answer

All our products use NFC (Near Field Communication) technology. Interactive Paper Touch uses NFC chips and an electric circuit made of conductive ink printed inside the paper to detect which button you press. Interactive Paper Tap uses NFC to trigger the augmented reality experience when you bring your phone close. Interactive Paper Scan uses a QR code as the trigger mechanism.

Question 15

Does it work with every smartphone?

Accepted Answer

Interactive Paper works with almost all modern smartphones. Android phones have NFC activated by default. iPhone XS, XR, 11, and 11 Pro, as well as SE (2nd generation) work automatically. iPhones 7 through X, and 12 and newer, work through our tailored iOS experience that does not require downloading from the App Store.

Question 16

Do users need to download an app?

Accepted Answer

No. No app download is required. Users only need an internet connection. The experience launches directly in the phone's browser after tapping or placing the phone on the paper.

Question 17

Does it work with Bluetooth?

Accepted Answer

No. Interactive Paper uses NFC technology, not Bluetooth. NFC is built into all modern smartphones and requires no pairing or setup.

Question 18

How thin is the Interactive Paper?

Accepted Answer

Interactive Paper is the thickness of standard premium paper (320 g/m²). It feels and looks like a high-quality printed card or flyer.For an even more impressive experience, discover our Interactive Paper Tap Premium — 4x the thickness, 4x the weight, and 4x the presence. Designed to create a true sensation the moment it's held.

Question 19

How many buttons can I put on the Interactive Paper Touch?

Accepted Answer

Through extensive usability testing, we determined that three buttons provide the optimal experience. Three buttons allow us to tell your story in the most effective way, leading to the highest conversion rates. The typical structure is: Button 1 for a video introduction, Button 2 for interactive content (quiz, survey), and Button 3 for a call-to-action.

Question 20

What is NFC?

Accepted Answer

NFC stands for Near Field Communication. It is a short-range wireless technology built into virtually all modern smartphones. NFC allows two devices to communicate when they are within a few centimeters of each other. You already use NFC every day for contactless payments with Apple Pay or Google Pay. Interactive Paper uses this same technology to trigger digital experiences when you tap or place your phone on the paper.

Question 21

What is an NFC tag?

Accepted Answer

An NFC tag is a small, unpowered chip that stores data and transmits it to a smartphone via NFC when the phone comes close. NFC tags require no battery because they draw energy from the phone's NFC signal. Interactive Paper contains NFC tags embedded within the paper itself, making the paper interactive. Unlike a standard NFC sticker, our technology is printed directly into the paper using conductive ink, so it looks and feels like a normal premium card. We also offer standalone NFC labels through NFC XR, our dedicated NFC label brand for smart packaging, product authentication, and marketing applications.

Question 22

Can I host content on my own servers?

Accepted Answer

Yes. If you operate in a regulated environment or need to control data ownership, we can set up redirection links that point to your own servers and websites. The user will not notice any redirection. You just provide us with the links.

Question 23

Can I change the digital content after the papers are printed?

Accepted Answer

Absolutely. The physical design stays the same, but you can upload new digital content at any time through our management platform Let's Interact. You can update videos, quizzes, links, and other content even months after printing, as long as the visual design on the paper still matches the digital experience. This is particularly useful for event-based campaigns where content needs to change frequently.

Question 24

Can I use Interactive Paper to link to PDFs or research documents?

Accepted Answer

Yes. You can link to PDFs, websites, landing pages, or any online content. For clients who want to distribute documents like research reports, we can set up a journey where users select a topic category, enter their contact information in a form, and then get instant access to download the PDF directly on their phone.

Question 25

Can different papers in the same batch have different content?

Accepted Answer

Yes. We can personalize and individualize the links on each Interactive Paper. Each piece can be assigned a unique number, and you can assign different content to different number ranges. For example, papers 1 through 500 could have content for one event, while papers 501 through 1,000 have content for another.

Question 26

Who creates the design of the Interactive Paper?

Accepted Answer

We are happy to assist with the design using our InDesign template, which accounts for all technical requirements. We also offer a full design service where our in-house designers create design drafts based on your corporate design manual, with up to three feedback loops. Alternatively, your own design team can use our templates.

Question 27

Who creates the digital content?

Accepted Answer

You have several options. You can use our platform "Let's interact" to create content yourself using our pre-built web tools (quizzes, videos, forms, menus, and more). We can also create the content for you based on your assets. Many clients provide their existing videos, images, and text, and we assemble the digital journey. For complex custom content, our in-house development team can build tailored experiences.

Question 28

What digital content types are available?

Accepted Answer

Our platform supports video players, quizzes and surveys, image galleries, product menus, lead capture forms, augmented reality with 3D objects, redirect links to external websites, and downloadable PDFs. All content is mobile-optimized for the best smartphone experience.

Question 29

Can you create 3D objects for the AR experience?

Accepted Answer

Yes. We offer simple and complex 3D object creation, as well as remodeling of existing 3D models for augmented reality use. Contact us for a custom quote.

Question 30

Can I track how people use the Interactive Paper?

Accepted Answer

Yes. Our Data Dashboard inside the Let's Interact platform provides comprehensive analytics including total interactions, unique users, session duration, geographic location and language data, returning vs. new visitors, usage times, and device information. You can see exactly when and where your Interactive Papers are being used.

Question 31

Can I track individual users?

Accepted Answer

Yes. With our Personalized Tracking service (combined with an envelope for direct mail), you can track who specifically used the Interactive Paper and monitor individual user behavior. You can see which specific person opened it, how long they interacted, and which content they consumed.

Question 32

Can I capture leads and contact information?

Accepted Answer

Yes. You can embed lead capture forms directly into the Interactive Paper experience. Users can enter their name, email, and other details, and this data flows into your analytics. This is particularly popular for event and trade show use cases where you want to collect attendee information in exchange for valuable content.

Question 33

Can Interactive Paper integrate with my CRM?

Accepted Answer

Yes. Let's Interact integrates with major CRM and ERP systems including Salesforce, HubSpot, SAP, Veeva, Pipedrive, and Zoho. You can connect using first-party cookies and our API (available on Enterprise and Executive plans) to automate processes and sync campaign data with your existing systems.

Question 34

How does Interactive Paper compare to QR codes for tracking?

Accepted Answer

Interactive Paper provides significantly richer data than a QR code. Beyond simple scan counts, you get detailed interaction timelines, content consumption data, returning user analysis, and geographic insights. With personalized tracking, you can tie interactions to specific individuals, something not possible with standard QR codes.

Question 35

What is the "Data Report"?

Accepted Answer

The Data Report gives you the most interesting usage data about your Interactive Papers. Every campaign delivers insights and learnings about your customers that are tracked via the Interactive Paper and recorded in your Data Report. It is an excellent way to learn more about how your audience engages with your content.

Question 36

How is Interactive Paper used at trade shows and conferences?

Accepted Answer

There are several approaches. You can hand out Interactive Paper Tap cards at your booth as a take-away that attendees use both on-site and later at their office. You can set up standing displays with Interactive Paper at your booth for on-the-spot engagement. You can also install Interactive Paper Scan Wall at larger installations. Many clients use a combination: a standing display at the booth plus cards to hand out, maximizing both immediate and post-event engagement.

Question 37

How do pharmaceutical companies use Interactive Paper?

Accepted Answer

Pharma companies use Interactive Paper primarily for HCP (healthcare professional) engagement. Field sales representatives leave the Interactive Paper at doctor's offices, where doctors often use it multiple times even after the rep has left. Common content includes medication explainer videos, quizzes about treatment protocols, patient stories, and study results. Over half of healthcare professionals use it multiple times. We have worked with virtually every top 50 pharmaceutical company.

Question 38

Can I use Interactive Paper for sales enablement?

Accepted Answer

Yes. This is one of our strongest use cases. Your sales or business development team can bring Interactive Paper to client meetings to communicate complex solutions in an engaging way. It works especially well when your offering is hard to explain verbally, like IT services, complex programs, or intangible solutions. The data analytics then show you which prospects engaged with the content and for how long, providing sales intelligence you normally would not have.

Question 39

Can Interactive Paper work as a direct mail campaign?

Accepted Answer

Yes. Direct mail is our most common use case, representing approximately 60% of campaigns. You provide us with your mailing list, we personalize each paper if needed, and we handle the mailing to your recipients. With our approach, we achieve approximately 18% response rates compared to 2-3% for standard direct mail. We offer printed envelopes, handwritten envelopes (guaranteeing 99%+ opening rates), and folder cards for premium presentations.

Question 40

Can Interactive Paper be used inside product packaging?

Accepted Answer

Yes. Brands like Snipes and Wella use Interactive Paper as a surprise insert inside product packaging. When customers open their purchase, they find an Interactive Paper card that provides tutorials, loyalty program information, or incentives for repeat purchases. This has shown a +12% uplift in monthly recurring online purchases and +18% uplift in loyalty program engagement.

Question 41

Can Interactive Paper be used in-store?

Accepted Answer

Yes. Brands like Samsung use Interactive Paper displays in retail stores. Customers entering the store interact with the display, which collects user data, drives sign-ups, and bridges the in-store and online shopping experience. Results show +26% uplift in loyalty program engagement per store and 3.6 minutes of uninterrupted brand engagement per user.

Question 42

Can Interactive Paper be used for e-commerce re-engagement?

Accepted Answer

Yes. Our E-Commerce Booster strategy uses Interactive Paper to win back online shoppers. After a customer makes a purchase, they receive an Interactive Paper card as a re-activation mailing. The card drives them back to your online store through an engaging experience. Results show a +23% uplift in repeat purchases and a +16% uplift in average purchase frequency.

Question 43

Can Interactive Paper drive cross-selling and upselling?

Accepted Answer

Yes. With our Cross- and Upselling strategy, you send existing customers an Interactive Paper that introduces complementary products, upgraded plans, or bundled offers. The interactive experience makes the offer tangible and compelling. Results show a +19% uplift in cross- and upsell conversions, +24% uplift in average revenue per user, and +19% uplift in bundle adoption rates.

Question 44

Can Interactive Paper be used for customer loyalty programs?

Accepted Answer

Yes. Interactive Paper is highly effective for loyalty programs. Whether inserted into product packaging as a surprise card or sent as a dedicated mailing, it drives program sign-ups and engagement. Brands like Wella use it to deliver hair styling tutorials and product tips via a card that customers keep on their mirror. Results show up to +21% uplift in loyalty program engagement and 4.5 minutes of uninterrupted brand engagement per user.

Question 45

Can I use Interactive Paper for lead generation at events?

Accepted Answer

Yes. Our Event Booster strategy turns every conference or congress into a lead generation machine. Your team hands out Interactive Paper cards that capture leads through embedded forms, quizzes, or content downloads. Because the card is a physical takeaway, recipients continue engaging long after the event. Results show +37% uplift in lead volume from events and +42% uplift in lead-to-sales conversion rates.

Question 46

How can Interactive Paper support HCP engagement in healthcare?

Accepted Answer

We offer multiple healthcare strategies. Non-Stop Acquisition delivers a constant pipeline of HCP sign-ups for webinars and programs. Hook and Pull uses field sales visits followed by direct mail to build lasting relationships, achieving +14% uplift in annual product adoption and over 960% uplift in direct mail response rates. Audience Impact sends multiple themed mailings per year (videos, quizzes, patient stories, surveys) to deepen engagement over time, delivering +17% uplift in product adoption and +4% uplift in market share.

Question 47

Can Interactive Paper be used for pharmacy and point-of-care marketing?

Accepted Answer

Yes. Our Store Spotlight strategy places Interactive Paper in pharmacies and medical offices to ensure constant brand presence. The content can be updated seasonally through a content cycle: explainer videos, quizzes about health benefits, patient stories, and study results. This has shown a +40% uplift in annual revenue for promoted products in pharmacies and a +6% uplift in market share.

Question 48

Is Interactive Paper suitable for NFC direct mail campaigns?

Accepted Answer

Yes. NFC direct mail is our strongest channel, representing approximately 60% of all campaigns. Unlike traditional direct mail that averages 2-3% response rates, NFC direct mail with Interactive Paper achieves up to 36% response rates. Recipients simply tap the card with their phone to instantly access your content. We handle the full mailing process: printing, personalization, envelope options (including handwritten envelopes with 99%+ opening rates), and delivery worldwide. If you need bulk NFC labels for packaging inserts or self-adhesive NFC stickers for your own mailers, check out NFC XR.

Question 49

Can Interactive Paper replace traditional print marketing?

Accepted Answer

Interactive Paper enhances rather than replaces print. It transforms a static printed piece into a measurable, interactive experience while keeping the tangible benefits of print. You get 10x more attention than traditional print, full digital analytics, and 92% less paper usage because all detailed content lives in the digital experience. If you currently invest in brochures, flyers, or print ads, Interactive Paper gives you the same physical presence plus digital engagement, tracking, and significantly higher response rates.

Question 50

What are the costs?

Accepted Answer

Interactive Paper is priced based on the product type and quantity. The minimum order quantity is 500 pieces. Per-piece costs decrease significantly at higher volumes. All products are available in three variants: Interactive Paper Touch, Interactive Paper Tap (including Tap Lite), and Interactive Paper Scan. Contact us for a personalized quote tailored to your project.

Question 51

What is the minimum order quantity?

Accepted Answer

The minimum order quantity is 500 pieces for all Interactive Paper products. For the Touch Display, the minimum starts at 10 pieces.

Question 52

What platform plans do you offer?

Accepted Answer

We offer four plan tiers. Starter includes Campaign Builder, Content Hosting for 6 months, and Basic Customer Support. Professional adds unlimited Content Hosting, Premium Support, Data Dashboard, and Interactive Content Creator. Enterprise (our most popular plan) adds In-Depth Data Analysis, a dedicated Consultant, and API Access. Executive adds CRM Implementation, Dedicated Web Developer, Dedicated Data Specialist, and Free Mailing Addresses. Contact us for current plan details.

Question 53

Can I split my order into different campaigns?

Accepted Answer

Yes. With our Campaign Split service, you can divide your order into multiple campaigns, each with their own data report, print layout, and web tool configuration. This is ideal if you have multiple products, events, or target audiences.

Question 54

What does the design service include?

Accepted Answer

Our design service includes design drafts for your campaign, up to three feedback loops, and expert advice based on our data and experience. Contact us for details.

Question 55

Can I get a print-ready sample before the full production?

Accepted Answer

Yes. We offer print-ready samples of your own design so you can see and test a fully functional sample with your actual design before committing to the full production run. Contact us for details.

Question 56

What is the production time?

Accepted Answer

Production takes about 4 to 5 weeks including international shipping. From order confirmation to delivery, plan for approximately 4 weeks.

Question 57

Where do you produce?

Accepted Answer

We have two production locations: Germany (for Europe and global shipments) and Phoenix, Arizona (for the US market). US production avoids tariff issues for American customers and enables faster local fulfillment.

Question 58

Can you ship internationally?

Accepted Answer

Yes. We ship worldwide. For direct mail campaigns, our mailing service handles international delivery. We can also ship to countries with complex logistics requirements, including routing through Turkey for certain destinations. Shipping costs depend on destination and volume.

Question 59

Can you handle large-scale global campaigns with multiple events?

Accepted Answer

Yes, though large enterprise deployments (such as 100+ events per year across multiple regions) require advance planning. We work with you to create a master logistics plan, assigning paper number ranges to specific events and managing inventory and shipping schedules. We recommend ordering the full year's quantity upfront for the best rates, and we handle storage and ship boxes as needed to each event location.

Question 60

Is shipping included?

Accepted Answer

Shipping costs for delivery to your location are calculated separately based on destination and quantity. For mailing campaigns where we send papers directly to recipients, mailing costs are calculated per piece. Contact us for a detailed quote.

Question 61

What are the finishing options?

Accepted Answer

For the finish, you can choose between gloss or matt varnish. For even more premium options, take a look at our Interactive Paper Tap Premium — offering spot UV, gold foil, embossing, and other high-end finishes.

Question 62

What format does the Interactive Paper come in?

Accepted Answer

Interactive Paper Touch is printed in 148 x 210 mm (A5). Through usability testing, we found this format provides the optimal user experience. Interactive Paper Tap can also be produced in custom formats.

Question 63

Are both sides of the paper printed?

Accepted Answer

Yes. Both sides are printed in full color (4c) based on your corporate design. The reverse side offers space for your individual creative branding.

Question 64

What about the environmental factor?

Accepted Answer

Environmental friendliness and regional production have always been our top priority. Interactive Paper works without batteries or accumulators because all the energy comes from the user's mobile phone. We use environmentally friendly materials, and the Interactive Paper can be recycled normally via waste paper. Additionally, Interactive Paper uses 92% less paper compared to traditional print campaigns because all the detailed content lives in the digital experience rather than being printed.

Questions & Answers

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