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25-minute video call
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Professional advice on all your questions
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Development of a concept tailored to your needs
The Paper
Client:
Provence At Your Fingertips:
L'Occitane's Augmented Reality Journey
The challenge
Founded in 1976, L'Occitane en Provence, renowned for its luxurious and natural beauty products, is approaching its 50th anniversary in 2026. In response to the growing online market, the French beauty brand aims to boost the visibility of its online store and deepen engagement with its loyal customers. Facilitating the transition from the analog to the digital world is crucial to achieving these goals.
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The solution
L'Occitane integrated Interactive Paper TAP into the direct mailing of its top customers for the advertising promotion of the Almond Shower Oil, a flagship product of the brand. Simply tilting their phone over the paper allows them to learn more about the campaign through a captivating video and an augmented reality experience, showing the Almond Shower Oil bottle.
By pressing on an interactive icon, customers then experience one last surprise: an exclusive VIP gift from the online store and simultaneously discover L'Occitane en Provence's digital space.
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A short, engaging video that immerses the audience in the almond fields and the unique Provencal universe of L'Occitane.
An augmented reality experience of the Almond Shower Oil bottle: The design offers a vertical 3D visualization of the bottle that adjusts according to the surrounding natural light for a more authentic look.
Arriving on the official L’Occitane online store allows customers to directly enjoy their exclusive VIP benefit and enhance the familiarity with the digital interface.
Are you also interested in presenting your products in a fascinating way?
The success
Through the adoption of Interactive Paper TAP, L'Occitane en Provence has managed to guide its loyal customers to adapt their consumption habits, a crucial step in the customer journey. This innovative approach resonates with the freshness and vitality that the brand has been spreading and promoting since 1976. By trusting Interactive Paper, L'Occitane en Provence has been able to familiarise its customers with its digital interface, thereby increasing the likelihood of future online purchases.
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The solution
L'Occitane integrated Interactive Paper TAP into the direct mailing of its top customers for the advertising promotion of the Almond Shower Oil, a flagship product of the brand. Simply tilting their phone over the paper allows them to learn more about the campaign through a captivating video and an augmented reality experience, showing the Almond Shower Oil bottle.
By pressing on an interactive icon, customers then experience one last surprise: an exclusive VIP gift from the online store and simultaneously discover L'Occitane en Provence's digital space.
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