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The Paper
Client:
Journey into the future: Schindler and Interactive Paper promote the elevator of tomorrow
The challenge
The demanding task of effectively placing marketing messages to overcome limited attention spans occupies the minds of industry leaders. For Schindler, a leading company in elevators, escalators, and moving walkways, the question was particularly pressing: How can advertising be successful when people have only a moment to react? In their campaign, they present an innovative solution, leveraging Interactive Paper to deliver not only advertising messages but also targeted and exciting information.
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The solution
Schindler has recognized that elevators can serve not just for transportation, but also as an opportunity to generate revenue. The solution is to place advertising directly in the elevator. With the help of Interactive Paper, Schindler persuaded its customers of the groundbreaking idea to generate lucrative advertising revenue through elevators. The customized design proved to be a real attention-grabber, while the meaningful user journey through the web tools highlighted the benefits in an engaging manner. A strategically placed link facilitated effortless contact.
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An engaging, short video presents the various possibilities and advantages of advertising in elevators.
Concise questions prompt thinking about the most effective placement of advertising.
Through clever linking, users can directly contact a representative to address individual queries.
Do you also want to reshape the future of marketing?
The success
Both Schindler and Interactive Paper have found the ideal formula to capture attention and remain memorable in the shortest time possible. This innovative approach allows companies to reach their target audience directly without any wasted efforts. Thanks to Interactive Paper, Schindler was able to convince its customers with enthusiasm of the exceptional idea of generating lucrative advertising revenue through elevators.
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The solution
Schindler has recognized that elevators can serve not just for transportation, but also as an opportunity to generate revenue. The solution is to place advertising directly in the elevator. With the help of Interactive Paper, Schindler persuaded its customers of the groundbreaking idea to generate lucrative advertising revenue through elevators. The customized design proved to be a real attention-grabber, while the meaningful user journey through the web tools highlighted the benefits in an engaging manner. A strategically placed link facilitated effortless contact.
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