Automotive marketing that connects
Turn touchpoints into experiences. Model launches, retail activation and lease renewal. Turn physical brand touchpoints into interactive, measurable experiences. For new model launches, retail activation and lease renewal.
0+ companies worldwide
trust Interactive Paper for their marketing
Launch. Retain.
Both, precisely timed.
Interactive Paper activates at the two moments that define automotive marketing success.
The new model.
In their hands, before the showroom.
When a new vehicle launches, it needs more than standard communication. Interactive Paper lets you place the model experience physically in the hands of top customers, dealers and influencers. Personalized, measurable, and higher in perceived value than any digital only campaign.
- › High value launch mailings, VIP invitations, dealer toolkits
- › AR visualizations, configurator links, test drive booking
- › Personalized by recipient, segment or dealer
- › Full engagement tracking per unit. Who tapped, when, what
Boost lease renewals.
Because the moment lands right.
The lease renewal window is 90 to 120 days before contract end. Whoever shows up in that moment wins. Interactive Paper arrives with the next model, a personalized offer, and the feeling of being a valued customer.
- › Personalized with vehicle data, contract date and individual offer
- › Emotional brand connection through premium physical format
- › Direct digital completion via integrated CTA
- › Also: model upgrades, trade in, inactive CRM reactivation
Our success stories
Boosting Automotive Business Sales
3M launches their product in 24 countries using Interactive Paper.
Enhancing App Engagement Through Interactive Paper Tap: Helsana’s success with NFC-Powered Direct Mail
Provence At Your Fingertips: L'Occitane's Augmented Reality Journey
The moment they feel it
Substance slows things down. It creates a moment of stillness. That's where engagement begins. Premium isn't just emotional. It's functional.
Standard mailing
vs. Interactive Paper
Standard Direct Mail
Seen. Forgotten.
No tracking possible
Not personalizable at scale
No digital handoff
No interaction data
Average dwell time: under 8 seconds
No differentiation from competition
No CRM integration
Interactive Paper
Tapped. Experienced. Converted.
Real time tracking per recipient
1:1 personalization via CRM data
Seamless transition to digital journey
Full engagement analytics
Average dwell time: 7 minutes
Premium format as brand statement
Direct CRM feed & dealer notifications
How it works
One tap turns premium print into a trackable digital experience.
Crafted to impress
Premium finishes that demand attention.
Recipient taps paper
Instant connection to a personalized digital experience.
Deliver an experience
Track with real-time analytics.
Crafted to impress
Premium finishes that demand attention.
Recipient taps paper
Instant connection to a personalized digital experience.
Deliver an experience
Track with real-time analytics.
Manage your campaigns
Track interactions, analyze geographic data, and create engaging experiences. All from one powerful dashboard.
Across the entire
automotive journey.
Interactive Paper can be deployed at every relevant stage. From first launch impact to long term customer retention.
Launch Mailing
New model direct mail to top customers
Lease Renewal
Personalized 90 day window campaign
POS & Showroom
Interactive dealer & retail activation
Dealer Toolkit
Branded tools for 300+ locations
After Sales
Service reminders & CRM touchpoints
VIP Invitation
Exclusive events & preview experiences
Your inbox gets ignored.
Interactive Paper doesn't.
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How was your experience?
Don't miss our spring sale!
Weekly digest: Top stories
50% off — Today only!
Follow up: Your recent inquiry
New arrivals just dropped
Your ticket has been updated
You're invited: Webinar tomorrow
Flash sale starts now
Introducing our latest feature
Your weekly community recap
40+ unread emails
easily ignored
10% Open Rate
1 Interactive Paper
impossible to miss
99% Open Rate
Deliver an unforgettable experience
Where premium feel turns into performance
Where premium feel turns into performance
Interested in starting an Interactive Paper campaign? We would be happy to discuss your plans with you.
Contact Us
Create outstanding impact with Interactive Paper.
Talk with our experts and they will show you how you can use the Interactive Paper for your marketing purposes.
