Interactive Paper for Automotive AR Mail
We run an end-to-end AR direct mail programme for automotive brands and their agencies across DACH and Europe. Every mailer carries an NFC chip that opens an augmented-reality experience on a single tap — no app, no QR code. We design, produce and measure the whole phygital journey.
What does an automotive AR mail programme include?
From the first concept to the analytics report, we cover the full programme: the printed object and the digital experience are designed in parallel, the mailers are produced and personalised in the EU, and every tap is captured in a real-time dashboard. The digital experience stays editable after print, so a campaign can evolve without re-mailing.
Built for automotive brands and their agencies
We work directly with car brands and with the agencies that serve them, providing the phygital layer — chip, AR experience and analytics — that slots into your existing creative and CRM. Production runs scale from small executive runs to mass-personalised mailings of 250,000+ units. See the broader use cases on our automotive page.
From test-drive invites to AR launches
Typical experiences include test-drive invitations, configurator brochures and service vouchers. For a flagship model launch, pair the programme with a premium, durable mailer using Tap Premium for automotive, or browse ready-made AR triggers in the webtool catalog.
Measurable phygital performance
Test-drive booking conversion sits at 8–18% versus 0.5–1.5% for email-only equivalents, and interactive direct mail overall converts 4–8× higher than digital-only. All data is GDPR-compliant and EU-hosted, and can be connected to your CRM via API. Learn more about the underlying product in interactive direct mail.
Frequently asked questions
What is automotive AR mail?
It is direct mail with an embedded NFC chip that, on a single tap, opens an augmented-reality experience in the browser — for example viewing a new model in 3D, exploring a configurator or booking a test drive. No app and no QR code are needed.
Do you handle the whole programme end to end?
Yes. We design the printed object and the digital experience in parallel, produce and personalise the mailers in the EU, and provide a real-time analytics dashboard. Design takes roughly 1–2 weeks and production 2–3 weeks, with the digital experience editable after print.
Does AR mail work for agencies serving automotive clients?
Absolutely. We work directly with automotive brands and with the agencies that serve them across DACH and Europe, providing the phygital layer — chip, experience and analytics — that plugs into your existing creative and CRM.
How well does interactive automotive mail convert?
Test-drive booking conversion on Interactive Paper sits at 8–18%, versus 0.5–1.5% for email-only equivalents, and direct mail overall delivers conversion 4–8× higher than digital-only. Every tap is tracked so you can prove it.
We can get you customers.
Let us show you how!
We can get you customers.
Let us show you how!
Talk with our experts and they will show you how you can use the Interactive Paper for your marketing purposes.
