Interactive Paper Touch for Print Advertising
Interactive Paper Touch embeds NFC touch points directly into print ads, turning static advertising into measurable, tappable experiences. A single tap from a smartphone opens a personalised digital experience instantly — no app, no QR code, no friction. Every tap is captured in real time, so print finally becomes a channel you can prove.
What is Interactive Paper Touch?
Interactive Paper Touch is a thin NFC chip embedded into printed advertising. When a reader taps the ad with their phone, a custom digital experience opens in the browser in under a second. There is nothing to download and no code to scan — the printed page itself becomes the call to action.
Why turn print ads into tappable experiences?
QR scan rates in marketing campaigns typically sit at 2–3%, while NFC tap-through rates on Interactive Paper sit at 35–65%. That difference comes from removing friction: the reader simply taps. The result is a print ad that drives real engagement instead of hoping a reader remembers a URL.
Make every print impression measurable
Every tap is captured in a real-time dashboard with timestamp, device and city-level geo-data, hosted in the EU and GDPR-compliant by design. You can connect the data to your CRM and finally attribute response, engagement and conversion to specific print placements. Explore the full approach on our interactive direct mail page.
Where Touch advertising performs best
Touch points work across magazine inserts, brochures, posters and packaging. For premium and high-value campaigns, pair Touch with our durable Tap Premium product, or browse ready-made digital experiences in the webtool catalog.
Frequently asked questions
How does an NFC touch point work in a print ad?
A thin NFC chip is embedded directly into the printed advertisement. When a reader taps it with their smartphone, a personalised digital experience opens in the browser in under one second — no app to download and no QR code to frame.
Why is NFC touch better than a QR code in advertising?
QR code scan rates in marketing campaigns typically sit at 2–3%, while NFC tap-through rates on Interactive Paper sit at 35–65%. NFC triggers on a single tap, while a QR code requires opening the camera, framing the code and tapping a link.
Can I measure the performance of a print ad with Interactive Paper Touch?
Yes. Every tap is captured in a real-time dashboard with timestamp, device and city-level geo-data. This turns previously unmeasurable print advertising into a channel with the same accountability you expect from digital.
Which phones support the NFC touch points?
NFC works on all iPhones since iOS 14 and all Android devices since Android 4, so the vast majority of your audience can tap and engage without any setup.
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Lassen Sie uns Ihnen zeigen, wie!
Sprechen Sie mit unseren Experten und lassen Sie sich zeigen, wie Sie das Interactive Paper erfolgreich für Ihre Marketingzwecke einsetzen können.
