Letters that generate lead conversions

Send personalized letters with a tailored digital experience. No app needed. You see every scan, every lead, and every close in real time.

Direct mail postcard with personalized QR code and mobile phone showing interactive landing page

Trusted by leading companies worldwide

Google Samsung Oracle T-Mobile
EY L'Occitane Johnson & Johnson 3M
Novartis AbbVie Pfizer General Electric

Others advertise.
You deliver an experience.

3D product visualization

Rotate, zoom, and explore, right from the mailer.

No app required

Works instantly in any mobile browser.

Create moments that get shared

One mailer, many impressions.

Your inbox gets ignored.
Our letter doesn't.

40+ unread emails

easily ignored

10% Open Rate

Personalized direct mail letter with QR code

1 Interactive Letter

impossible to miss

99% Open Rate

Deliver an unforgettable experience

One scan turns a personalized letter into a trackable digital experience.

Email has a reach problem.
Ads have a trust problem.
We have the solution.

Physical mail lands guaranteed. No spam filter, no ad blocker, no algorithm. Interactive Paper makes it measurable and digitally converting for the first time.

Criterion Email Marketing Online Ads Traditional Print Interactive Paper ✦
Open Rate ~10-15 % ~0.1 % CTR Physical: high Physical: high
Measurability / ROI Opens, Clicks Impressions, Clicks None Scans, Leads, Conversions in real time
Conversion Rate ~1–5 % ~2–4 % ~4–5 % (untracked) Avg. 24 % with personalized mailings

One scan opens a complete digital experience.

No redirect to a generic homepage. No app download. The recipient lands directly on an interactive experience and you know it instantly.

Video player
Lead capture form
Customer survey
Interactive quiz
Product menu
Hi, AlexTomAnnaMaxSarahMichaelEmmaDavidDanielLauraChris

Unique to every recipient

Each mailer is dynamically printed with recipient-specific data.

Variable data printing

Merge any set of data directly into your design.

Higher response rates

Personalised mail drives up to 6x higher engagement.

your campaigns

You don't just know that someone scanned. You know who converted.

Campaign Overview

Last 30 days

Total Scans

0
↑ 23.5%

Conversion Rate

0.0%
↑ 4.2%

Monthly Scans

Campaign performance over 12 months

0.0k 0.5k 1.1k 1.6k 2.1k Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Conversion Funnel

Current campaign rates

78%

QR Scans

78% of total traffic

65%

Page Visits

65% of total traffic

24%

Conversions

24% of total traffic

"This solves the problem every pharma company faces: implementation."

Built for every industry

Healthcare
Insurance
Automotive
Retail
Technology
Real Estate
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Direct mail example
Novartis Samsung 3M Pfizer Google General Electric Johnson & Johnson T-Mobile AbbVie Oracle L'Occitane EY Novartis Samsung 3M Pfizer Google General Electric Johnson & Johnson T-Mobile AbbVie Oracle L'Occitane EY

What problem are you solving?

Lead Generation

Result: Qualified leads with names & contact details

Physical mailers drive to conversion-optimized landing pages. No form fatigue like with ads.

Sales Enablement

Result: Warm leads before your rep calls

Mailers with personalized pitch decks and demos. Your sales team sees who scanned and calls at the right moment.

Customer Win-Back

Result: Up to 3× higher reactivation rate

Churned customers no longer respond to emails. A physical, personalized letter does.

Event Invitations

Result: Higher show-up rate through physical presence

VIP invitations with RSVP links and personalized agenda pages. Guests feel truly invited.

ABM Campaigns

Result: Door opener for hard-to-reach accounts

Physical mail gets through where emails are no longer read: to enterprise decision-makers.

Product Launches

Result: Immersive experience instead of a PDF attachment

AR, videos, and 3D demos behind a single scan. No app download required.

Send

Campaign live in under 10 minutes.

Choose Audience

Upload your own list or buy a targeted audience. Ready to reach in seconds.

Design Mailer

Build your mailer and landing page with our drag-and-drop tools.

Launch & Send

One click to launch your campaign. We handle printing, packaging, and postage.

Track

Watch responses in real time. Export data. Prove ROI.

The Interactive Paper team

About Interactive Paper

Our mission is to transform advertising into an interactive experience. Interactive Paper seamlessly merges the analog and digital realms, presenting the advertiser's message in a captivating and playful manner. Instead of passive reception, consumers engage directly by interacting with the mailing, unlocking tailored digital experiences on their devices.

FAQ

Interactive Direct Mail combines physical products (like postcards or letters) with digital experiences (videos, dynamic links, quizzes, AR, surveys, and more). Each product can be linked to interactive webtools via QR code. You create a campaign, choose your products, attach interactive content, and distribute everything from one place.
A guided assistant walks you through each step: define your goals, pick products, set distribution (mailing or direct delivery), upload your audience data, assign interactive content, upload designs, configure tracking, and submit. After review and approval, your campaign goes into production and delivery.
Physical products (Interactive Paper, letters, postcards) are priced per piece on a tiered basis, so the more you order, the lower the per-unit cost. Distribution costs (mailing or delivery) are added on top, also volume-tiered. Digital products (QR codes, links) are included at no extra charge. Design services and add-ons are available upon request.
There are monthly plans starting at €29/month that unlock unlimited content hosting, more team seats, advanced analytics, and dedicated support. The Starter plan is free and gives you access to the campaign builder, basic support, and content hosting for 6 months. Digital products like QR codes and dynamic links are always free on all plans.
We offer multiple tracking levels, from anonymous page views up to personalized cross-campaign tracking. You can monitor user interactions with your webtools, see engagement data on a dashboard, and generate reports, all while staying compliant through built-in DPA signing and configurable privacy policies.